The Weekend on A Weekend

We all know H&M is the queen of fashion collaborations, so every collection released by the brand is kinda big deal.

If you haven’t been living under a rock, you know that H& M just released their latest collection last March 3 at Ayala Center Cebu.

What better way to welcome the weekend than by launching the much-anticipated H&M’s SPRING ICONS collection selected by… wait for it… The Weekend (as if it’s not obvious)! Hoodies, sweatshirts, suits and plain tees—these timeless pieces truly embody his style being minimalist with a relaxed edge. This Starboy proves he has not only good music, but good taste in fashion too.

With the concept of an intimate party, the store got us all pumped up with cocktails and dancing to to some music by DJ Joachim Giacobbe.

Best part is, we were the first to check out the Spring Icons collection! Sweet!

Do I look like I’m having a duet with The Weekend? Hahahaha!

All of us had our fingers crossed while DJ Paolo announced winners for the Marshall headphones and the best streetwear OOTD for the night. Congratulations to Sophia Sanchez for winning the best OOTD! (sidenote: still waiting for my award for most likely to duet with The Weekend. hahaha!)

Watch the official Spring Icons campaign film below

Drop by H&M’s branches at Ayala Center Cebu, SM City Cebu and SM Seaside City to check out the entire collection and let’s see how you can pull it off! 🙂

The #HMSpringIcons collection is one of the brand’s first collaborations after they recently launched the HM_Man instagram account  solely for menswear. Stylish men now have a go-to IG account for men’s fashion and inspiration.